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You are here: Home / Presentation Design for PowerPoint / Should I use Vector or Raster Graphics in my PowerPoint Presentation?

Should I use Vector or Raster Graphics in my PowerPoint Presentation?

October 23, 2013 By //  by Fivestarly Lathong Leave a Comment

Consultants often face the dilemma of the Raster Vs. Vector graphics choice for the PowerPoint presentations. The answer depends on what the graphic shows, and how you plan to use it in your presentation.

  • Vector graphics are graphics drawn using lines or shapes
  • Raster graphics are made of small dots on screen called pixels

Vector graphics in PowerPoint could be SmartArt, Flowcharts, clip arts, content pasted in WMF or EMF formats or even some types of GIF files. The advantages are that they are small in size, and can be manipulated quickly and easily.
Raster graphics are pictures that are embedded in the PowerPoint. These could be in a variety of formats like JPEG, BMP and TIFF. Although they can increase the presentation size drastically, they give good visual appeal. The visual appeal however, depends on the quality and resolution of the original image, and cannot be altered.
Here is a an illustration of a vector and raster graphic, and how they differ

Illustration of a Raster Vs. Vector Graphic, powerpoint presentation, powerpoint graphics, developing presentation design

Clip art occupies lesser space and has more advantages over bitmapped graphics, graphics illustration, Raster Vs. Vector graphics

Although raster images in their original size have good visual appeal, they can appear jagged when their size increases. Notice how the bitmapped image on the right loses its clarity with increased size. The reverse happens when the size is reduced – raster graphics have better clarity than the vector graphics.
Here is a simple guideline on which type of graphic to choose:

Purpose Vector or Raster?
Further use of graphics in illustrations Vector
Graphics for background images Preferably high resolution vector, but good quality and compressed JPEG format raster graphics may also be used.
If presentation size must be small Vector
If raster graphics are used, you can compress the picture from the ‘Picture tools’ tab.
Need for similar graphics in varying shapes, colors, sizes Vector
Need for visually appealing high quality pictures Raster graphics where the original image is of good quality and high resolution.

Related posts:

  1. Download Free High Quality Images on the Internet for your Presentation
  2. Funny Picture Memes: The Power of Infographics
  3. Include Visio Diagrams in Your PowerPoint Presentations
  4. How Presenters can Use Valuable Research Insights for Effective Presentations
Previous Post: « Add Zing to Mundane Facts with Thematic World Maps
Next Post: Relational Presentation for Visually Interactive PowerPoint Experiences »

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