Nothing bores an audience more than the sight of monochromatic, dull slides that present information without using any interesting visuals. So how do you perk up PowerPoint presentations?
By using contrasting colors that go well together – and that don’t create a visual distraction. Remember: color has to enhance your presentation content, not overwhelm or underplay it. To create a visually impactful PowerPoint presentation, use contrasting colors for the following visual elements:
1. Information Graphics
Information graphics are a core part of any business or informational PowerPoint presentation. They help visualize content that would otherwise be presented as huge chunks of text.
But it is not enough to choose a readymade graphic like that available in SmartArt and insert the related content. You should ensure that you choose colors that contrast well together and delivers the message properly to the watching audience:
If you want to use readymade graphics such as these from 24point0’s business graphics range, you can use either the pre-packaged color scheme or use one of the readymade palettes available in newer versions of PowerPoint.
If you don’t like any of the color choices in the palette, then apply your own – remember, when it comes to contrasting colors, ensure you choose light against dark and vice versa. These slides use graphics from 24point0’s editable Social Networks deck.
The values in the slide below are a bit too close – the dark green of the background and the black fill of the figures would make it a very dull slide to view.
The slide below is better since the white of the figures give a clear contrast with the darker background:
An important point to keep in mind when creating highly visual slides like these is to not mix colors of similar hues. For example, blues and greens that are too close in shading or pastel shades like pale pinks, blues and beiges against similarly light backgrounds:
Use colors that are of different hues and values such as the ones in the slide below:
A template should possess a readymade color palette that can be applied across all elements in the PowerPoint presentation – text, graphics, charts and so on. You can set the colors of the template in the PPT Master. You can choose from among the built-in color schemes or use your own. Again, the same color rules that applied for the information graphics hold true here. Light colors against dark and vice versa.
While in the above template the graphics pop out, using colors that are too close to each other in the color wheel can end up creating dull, hard to see slides like this:
To avoid giving your audience eye strain or putting them off your PowerPoint presentation, always remember to use contrasting colors.
Text is the most important element of any PowerPoint presentation and thus should be easily readable to the watching audience. Ensure that your fonts are the right color – if you’re using a dark background, use light colors for text. The reverse holds true as well.
The slide below illustrates this rule – white fonts are used on the black background while black fonts are used on the lighter parts of the map:
The above map is taken from the easy to edit 24point0 World Map deck. 24point0 also has a range of editable PPT maps of more than 80 countries.
When using readymade illustrations or ClipArt in your PowerPoint presentation, you have to ensure that the color scheme of the graphic goes with the template of your PPT. The greater the contrast in the colors, the more the illustration is sure to pop out and catch your audience’s attention, never letting it go.
For example, if you’re making a PowerPoint presentation on South America with the following map from the 24point0 deck of editable PPT maps of the Americas:
Then ensure that the visual is easy to see for your audience when placed against your template of choice:
Tables have to be clean and visible in a PowerPoint presentation. They present a large amount of information or data that is usually a crucial element in a business PowerPoint presentation dealing with sales or finance. Using the wrong color scheme in a table in a PPT can ruin the presentation – either distracting or making the table unreadable.
The text in a table in a PPT slide should be visible – so if you’re using dark colors for the table fields, make sure that the fonts are of a light enough color to stand out and be easily readable:
If you find the choice of colors and templates too bewildering, making you spoilt for choice, then avail yourself of 24point0’s PowerPoint design services. Our designers will be able to create PPT presentations that have the right color schemes and which can keep your audience engaged. Try it out today!