People tend to relate to ideas when they are presented with the concepts they are already familiar with. A similar approach can be used in business presentations. When you use life analogies to communicate complicated issues or new ideas to your audience, you are triggering a visual imagery of familiarity and understanding.
You don’t want your audience to get bored with your business presentation, right? So, what should you do to inform, inspire and evoke a response from them? Use life analogies to tell your story! Whether you use them in your speech or a PowerPoint presentation, analogies can weave the magic that words, numbers and phrases can’t.
In an article on ‘How to use analogies in presentation’, author Scott Schwertly writes “Statistics don’t stick with audiences; people don’t remember cumbersome data if it’s not presented in a framework that provides meaning for them.”
Analogies can be used in presentations related to decision making, problem solving, planning, goal setting… the list goes on. However, make sure that you use the right analogy in your presentation. Consider using analogies that your audience can relate to. Remember, the idea is to make things simpler for your audience.
At 24point0, we have some ready to use life analogy PowerPoint slides to make things easier for busy consultants like you. Take a look at some of our editable products.
1) Use Metamorphosis of a Butterfly analogy to communicate experiential learning, product lifecycles, or business growth plans in your presentation.
2) The weighing scale analogy can be used to analyze the pros and cons of an idea or to compare the services or products of a competitor.
3) Looking for analogies to present performance evaluation, research analysis or sales results in a unique way? The tachometer analogy fits the bill to the ‘T’.
4) The traffic light analogy is perfect for highlighting the concepts of warning signs, safety, precaution and milestones.
5) Financial experts will find the piggy bank analogy interesting. Use this analogy to explain the concept of savings, deposits and investments.
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