Marketing experts are beginning to woo all kinds of potential customers with products that are created exclusively for them. For example, there is a health drink for each member of the family. A toddler needs a drink fortified with ingredients that’ll make him grow taller, smarter and stronger, while a teen needs something that’ll push him to get high grades. Similarly, dad needs a drink to give him enough energy to handle pressures, while mom needs a drink that’ll turn her into a superwoman! In effect, a slight variation in the basic ingredients, packaging and marketing will give a health drink company four products to sell.
From a new born baby to an octogenarian, everyone is targeted with similar strategies! This strategy is also known as product segmentation or market segmentation. How does one arrive at these strategies? Marketing managers brainstorm such strategies using visual tools and aids – like marketing presentations, comparison tables, mind maps, graphic organizers and more. This is where ready-to-use visual graphics come into picture. These easily editable graphics allow you to explain your thought process clearly and concisely.
Take a look at some sample uses of a process flow map, a phone tree diagram, and a Venn diagram in sales and marketing presentations to explain product segmentation and arrive at winning branding strategies.
1. See how publishers use the product segmentation strategy to target various customers
2. A breakfast cereal marketing expert promotes two different products for each category based on their interests
3. A business manager uses product segmentation diagram to brainstorm with his team
The phone tree diagram was used as the basis for making the above sample slides. Buy and Download from our PPT slide store today!