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You are here: Home / Presentation Planning / Creating Successful Marketing PowerPoint Presentations

Creating Successful Marketing PowerPoint Presentations

August 19, 2016 By //  by Fivestarly Lathong Leave a Comment

What Comprises a Successful Marketing PowerPoint Presentation?

A marketing presentation, in essence, acts as a detailed description for the products or services your company offers. To give your presentation the edge, use well designed, professionally executed graphics. A marketing presentation should comprise:

  1. Introduction to the company
  2. Solution/ product portfolio
  3. Benefits and features of major products
  4. Case studies, client quotes
  5. Market data about the products

Here are some tips on how to make effective marketing presentations:

Use Creativity to Present the Product or Solution Portfolio

Be creative and present your company’s product or solution portfolio as an illustration instead of plain lists. The graphic below is a perfect way to visualize a product or solution portfolio. You can link each product to a more detailed slide that describes its benefits and features.
Marketing strategy portfolio PowerPoint Template
Here is another example:
Editable Portfolio Diagram for PPT

Get Rid of Bullet Points – Visualize Features and Benefits

Don’t bore your audience with long bulleted lists of benefits and features. Think of ways in which you can efficiently exploit the space in a slide to make a compact presentation of this information. For example, you could use radial diagrams. The name of the product goes in the center while you can use the columns on either side to list features and their corresponding benefits. These diagrams efficiently present information and reduce the number of slides in your presentation. You can use the quadrant panels to showcase multiple case studies or client accolades for each product.
Radial diagram PPT Editable Template

Use Well-Designed Charts, Tables and Graphs to Show Market Research Data

The best marketing presentations use well-designed and easily understandable charts to show market research for product comparison with competitors. Use tables and graphs to show specific data about your products or resources. If you need to present the market share of your product, then pie charts are a visually appealing way to deliver this data.
Tables and Graph PowerPoint

Do you know that you can also represent charts in a pillar diagram! See below example.
PowerPoint Chart 3D Pillar Diagram

Here are some more handy hints and useful tips that will help you design a stellar marketing presentation:
If you are preparing for a presentation laden with loads of information, then you will need a business analogy slides to act as a visual aid. For example, a Peacock tail diagram as shown below.
If you need to present leads and measures, then a matrix diagram always comes in handy

Peacock Tail diagram
Peacock Tail Marketing - Editable PPT Slide
Performance Matrix:
Editable PPT Slide - Boston Matrix Diagram for Marketing

Hope these tips have been helpful to you for your next presentation. Do you have any other tips you would like to share? Drop your comments below.
Marketing PowerPoint Templates

Related posts:

  1. Creating Effective Sales PowerPoint Presentations
  2. Creating Successful Corporate Profile PowerPoint Presentations
  3. How to Create Successful Function-Oriented PowerPoint Presentations
  4. Mary Meeker and her Powerful PowerPoint Presentation about America – USA Inc.
Previous Post: « Effective Planning – The Key to Project Success
Next Post: Strategy Map – Visual Strategy Communications »

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