What Comprises a Successful Marketing PowerPoint Presentation?
A marketing presentation, in essence, acts as a detailed description for the products or services your company offers. To give your presentation the edge, use well designed, professionally executed graphics. A marketing presentation should comprise:
- Introduction to the company
- Solution/ product portfolio
- Benefits and features of major products
- Case studies, client quotes
- Market data about the products
Here are some tips on how to make effective marketing presentations:
Use Creativity to Present the Product or Solution Portfolio
Be creative and present your company’s product or solution portfolio as an illustration instead of plain lists. The graphic below is a perfect way to visualize a product or solution portfolio. You can link each product to a more detailed slide that describes its benefits and features.
Here is another example:
Get Rid of Bullet Points – Visualize Features and Benefits
Don’t bore your audience with long bulleted lists of benefits and features. Think of ways in which you can efficiently exploit the space in a slide to make a compact presentation of this information. For example, you could use radial diagrams. The name of the product goes in the center while you can use the columns on either side to list features and their corresponding benefits. These diagrams efficiently present information and reduce the number of slides in your presentation. You can use the quadrant panels to showcase multiple case studies or client accolades for each product.
Use Well-Designed Charts, Tables and Graphs to Show Market Research Data
The best marketing presentations use well-designed and easily understandable charts to show market research for product comparison with competitors. Use tables and graphs to show specific data about your products or resources. If you need to present the market share of your product, then pie charts are a visually appealing way to deliver this data.
Do you know that you can also represent charts in a pillar diagram! See below example.
Here are some more handy hints and useful tips that will help you design a stellar marketing presentation:
If you are preparing for a presentation laden with loads of information, then you will need a business analogy slides to act as a visual aid. For example, a Peacock tail diagram as shown below.
If you need to present leads and measures, then a matrix diagram always comes in handy