Presentations that use generic clipart images or low resolution graphics found on search engines are a passe’. It’s a known fact that quality visuals can make a difference to PowerPoint presentations. Using impressive graphics to support your data, information or ideas retains the interest of the audience.
If you dislike using generic images or want to give your presentation a refreshing look, try using typography graphics. These illustrations never fails to impress the audience. Author Butterick says “Good typography can help your reader devote less attention to the mechanics of read¬ing and more attention to your message.” This is true, considering the short attention span of the audience these days.
Typography not only allows you to create great visuals but also lets you set the theme and tone of your presentation. A good typography reinforces the meaning of the text. For example, graphics created with bold and large fonts in bright colors scream for instant attention while vintage fonts in toned colors connects the audience to the bygone era. Objects and props add an additional element of interest to the graphics.
Take a look at some of these curated typography graphics. See how designers play around with text to create stunning visuals.
1) How cool is this? See how the designer integrates an illustration of speaker into the word ‘Sound’.
2) Familiar with this Starbucks ad? This is a classic example of using typography in advertisements.
3) The words in the Apple logo reflect their products, services and tagline.
4) Using candies to talk about candy – perfect example of using objects in typography.
5) Saying ‘Hello’ in a different style! Typography art at its best!
6) French designer Juri Zaech creates this unusual graphic with a name in the metal structure of the riding engine.
7) See how Heinz uses tomatoes to create this stunning typography advertisement.