As mentioned in a post before, visuals have been proved to have greater effect when used in presentations. An article published on Microsoft Office further confirms this. Titled ‘Show Me! What Brain Research Says About Visuals in PowerPoint’ and written By Robert Lane and Dr. Stephen Kosslyn, this article talks about how presenters can use brain research to make PowerPoint presentations more effective.
The article also discusses how important visuals are and how they should be used correctly. It says “not all picture-based visual stimuli are created equal.” By adding a random selection of images to your presentation, you are not really helping the visual aspect of your presentation. The article also suggests some of the good practices you can use when you are choosing visuals for your presentations like
- Provide Detail
- Shape Emotions
- Lay Down Context
- Simplify or Clarify Complexity
- Enhance Verbal Stories and many more
Another excellent tip given by the authors is – Display your content-bearing images full screen i.e. by allowing them to cover the entire slide pane, perhaps without adding text at all. This way, the viewers’ entire attention is on the image, and the image is not competing with the text for attention.
Read the complete article along with its research references here.
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