Inspiring Action – AIDA Model for Various Business Scenarios

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AIDA is a popular acronym used in the marketing and advertising industry. The acronym stands for Attention-Interest-Desire-Action and is a handy checklist to gauge the effectiveness of an ad copy or marketing communications initiatives. Listing out various levels of customer engagement, this model is the foundation on which marketing strategies are built.

Here are some unique and interesting pointers to seamlessly insert AIDA in your marketing and communications strategy presentations. The below images were recreated using 24point0’s brand new AIDA Model Business Diagram for PowerPoint. Fully editable and easily customizable, these slides are real time savers.

1. Brainstorming sales promotion and marketing strategies with your teams? Use the AIDA model in your PowerPoint presentation to visually communicate your ideas for each step.



2. Here is the AIDA formula for advertising that helps ad copy writers to create advertisements that not only grabs the reader’s attention but also nudges them into action.



3. Define and explain your sales process through the AIDA funnel diagram. Creative and interesting, this PowerPoint business diagram helps present processes and goals with greater clarity.



4. This versatile business model could even be used by non-profit organizations to design their campaigns. Here is an example of a women’s rights campaign that takes cues from the AIDA model.