Pros and cons, negatives and positives – these are the easiest of all business related content that lend themselves to visual metaphors. Since everything is by nature dual, it is easy to find analogies that can represent the positive and negative aspects of any business decision. Don’t go for the tried and tested but staid and boring two column lists for this. Besides, by making the representation more dramatic, you can make your point more forcefully and have a greater impact on your audience.
Scales, see-saws, yin yang diagrams, and so on can help you depict the positives and negatives or any business scenario as a visual. If you need something that is more memorable and has a more visceral impact, buy and download 24point0’s easily adaptable Heaven and Hell illustration.
